PROJECT: corey coleman holiday giveaway

 

ASSIGNMENT:

To facilitate a holiday giveaway for client, Corey Coleman of the Cleveland Browns, using social media. 

APPROACH:

Use brand partnerships to plan and execute a social media giveaway for high school athletes making a difference on and off the field.  

THE OUTCOME:  

Successfully managed to coordinate the 19 Days of Christmas campaign, giving away a pair of Jordan sneakers and a signed Corey Coleman jersey to 19 high school athletes from various states. Corey announced one winner each day from December 1st to the 19th. The campaign generated positive social media feedback through branded hashtags, and generated over 260 retweets and over 300 likes across Twitter and Instagram. Coleman was also recognized on major lifestyle publication Solecollector.com for the giveaway, which garnered over 2.4 million visits.