PROJECT: THE GIDEWON FOUNDATION’S PARTY FOR A CAUSE BALL

 

ASSIGNMENT: 

Handle all communications for the event, including event description and press materials for The Gidewon Foundation’s charity gala.  Also, handle red carpet management for talent and media.

APPROACH:

Utilize PR skills to communicate event to its target audience, and handle all aspects of media and talent relations, including pre and post event recaps.

THE OUTCOME:  

Over 500 special invited guests enjoyed an evening like no other filled with great music, live band, dancing, hor’dourves, an open-bar and the night’s popular Harlem Nights Casino Room.  Notable attendees including: Atlanta political figures Mayor Kasim Reed and former Atlanta Mayor Shirley Franklin; athletes Deon Grant, Charles Grant, Kandi Burruss of the Real Housewives of Atlanta; entertainment executives Chaka Zula, Bu Thiam, Devyne Stephens, Manny Halley; and music artists Verse Simmons, Rasheeda and Diamond, generated local and national media awareness.  Over 25 media outlets were present on the red carpet.