PROJECT: DERWIN JAMES JR. ANNUAL SENIOR SOCIAL


OVERVIEW

Two consecutive years producing NFL safety Derwin James Jr.’s annual Senior Social — his signature community event in Haines City, Florida, dedicated to celebrating local seniors and fostering connection, gratitude, and hometown pride

SERVICES PROVIDED

  • Event Branding & Creative Design – Developed cohesive event branding, themes, and visual assets, including logos, signage, and décor concepts.

  • Creative Concept & Program Development – Led ideation for event flow, guest experience, and interactive moments that aligned with Derwin’s community vision.

  • Full-Service Event Management – Oversaw production, logistics, and on-site coordination to ensure a seamless and engaging event experience.

  • Community Relations & Liaison Support – Served as the bridge between Derwin James Jr., local partners, and city officials to strengthen collaboration and civic engagement.

IMPACT

  • Community Celebration: Hosted an annual themed event honoring senior citizens in Haines City, Florida, fostering joy and connection across generations.

  • Event Growth: Expanded from 150 to 250 senior attendees through continued partnership and local awareness.

  • Recognition: The City of Haines proclaimed Derwin James Recognition Day and presented Derwin with the Key to the City.

  • Community Engagement: Increased attendance and volunteer participation by over 60% year-over-year, strengthening local relationships and event sustainability.