PROJECT: JALEN RAMSEY BACK TO SCHOOL BASH


OVERVIEW

For three consecutive years, 5 Star Relations has produced NFL standout Jalen Ramsey's annual Back to School Bash. This signature community event provides local youth and families with essential school supplies, interactive activities, and a full day of fun. Each year, the event combines purpose and play, creating an experience that celebrates education, community, and connection.

In 2024, the initiative expanded with the first-ever Summer Bash in Miami, extending Jalen’s impact to new communities and reinforcing his continued commitment to empowering youth beyond the field.

SERVICES PROVIDED

  • Event Branding & Creative Direction – Designed cohesive event branding, visuals, and on-site experiences.

  • Full-Service Event Production & Management – Oversaw all event logistics, vendor coordination, staffing, and on-site execution to ensure seamless operations.

  • Partnership & Community Engagement – Collaborated with local schools, vendors, DJs, and organizations to maximize community participation and impact.

  • Communications & Media Amplification – Supported event messaging and promotional efforts to increase awareness and engagement among local audiences.

IMPACT

  • Year-over-Year Reach: Supported more than 1,500 youth across three years, with total attendance surpassing 2,600 participants.

  • Educational Support: Distributed over 1,500 backpacks and provided more than 1,000 free polo uniforms annually to students at Purpose Preparatory Academy and youth in the Nashville area.

  • Enhanced Experience: Curated a mix of entertainment and engagement, including rock climbing walls, bounce houses, carnival games, food trucks, and live DJ performances. Jalen Ramsey’s on-site presence, greeting families, signing autographs, and taking photos with students, made the event especially memorable and reinforced his personal commitment to giving back.

  • Community Partnerships: Activated partnerships with local vendors, small businesses, and schools, creating opportunities for regional collaboration and economic participation.

  • Memorable Moments: Delivered exciting raffle experiences with prizes including PlayStation 5s, iPads, headphones, and gift cards, ensuring every attendee left inspired and appreciated.

  • Community Growth: Increased youth participation by more than 40% since launch, reflecting consistent growth in community reach and engagement.